Word: bliven
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Dates: during 1960-1969
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...company also got an unexpected puff from Winston's slogan?"Winstons taste good like a cigarette should"?which had been dreamed up in an advertising session with Gray. Questioning the use of "like," Critic Clifton Fadiman assailed the "quiet assassination of the conjunction 'as,' " and Editor Bruce Bliven cried: "I find that I sit in front of my television set shouting at the tiny figures on it: 'No, no, you dope. Like is a preposition...