Word: blizzarded
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iated against the deep-discount threat with a blizzard of their own special offers. They had on their side a powerful weapon that People lacked: the sophisticated, highly computerized reservation systems linking them with at least 20,000 U.S. travel agents. The systems allowed the airlines to launch myriad discounts, usually on advance purchases with high (as much as 50%) penalties for failure to show up for the seat. For its part, People operated more like a mass-transit company. It offered two cheap daily fares--peak and off-peak--to most destinations, sold few tickets in advance and frequently...
...itself was deeply flawed. Far from representing the best of American know-how, the twelve-member commission found, NASA had become a bureaucracy that had lost its way. Before the first shuttle was launched, the agency had known of the fatal seal problem but had buried it under a blizzard of paper while permitting schedule-conscious managers to keep the orbiters flying. In retrospect, it began to seem, the Challenger tragedy was all but inevitable...
...With a blizzard of donations the week before the event, the organization was unable to estimate how much it has raised, but corporate contributions alone may be as high as $18 million to cover operational costs estimated by Kragen at $12 million...
Among other things, Goizueta unleashed the blizzard of mega-brand marketing that produced Diet Coke, Cherry Coke and (still being tested) Diet Cherry Coke, not to mention new Coke and the hurried reincarnation of old Coke as Coca-Cola Classic. He shook up the company's mostly franchised bottling operations, causing about 100 of the outlets, supplying roughly 70% of the U.S. market, to change hands. Goizueta's most radical step has been to overturn the cash-heavy financial management championed by longtime Coca-Cola Chairman Robert Woodruff. During Goizueta's reign, Coca-Cola has borrowed $1.3 billion, mostly...
Your typewriter keys are Still clicking and it's going on midnight. Your stomach is growling. You want food, but a Boston blizzard rages outside...