Word: blocking
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Dates: during 1980-1989
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Finding the appropriate message for the appropriate target requires detailed demographic analysis. According to Reese, experts have divided the United States into 250,000 blocks of 280 households called Census Block Groups...
...read those, each and every one of those Census Block Groups demographically and know what kind of folks they are, how much money they make, how much education they have, what's their ethnic background, what's their religion et cetera," says Reese...
Each one of the Census Block Groups is placed into one of 40 categories, each indicating a different socio-economic status. The categories have names like "Estates and Limousines" (at the top end of the scale) and "Hardscrabble" (at the bottom...
This September afternoon Sister is working the back roads of Socorro, a 17th century Spanish mission hamlet, mustering turnout for a meeting with an important politician. In the doorway of a cinder-block home, she embraces a key worker, Anastacia Ledesma, but wastes no time on niceties. "Cuantas personas? Ciento, maybe?" the nun asks in her novice Spanish, inquiring how ) many supporters the area can deliver to the meeting. "Doscientos," comes the reply. "Ah, muy, muy bien," exclaims Ceasar. "Four buses. This time we'll fill four buses...
WHEN Andy Puopolo '77 was stabbed and killed after going to a strip joint back in 1976, the Combat Zone housed 39 adult entertainment places and covered several city blocks. Now only a shadow of what it once was, the Zone contains fewer than 11 adult entertainment stores and only three strip clubs, extending barely one block...