Word: blog
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...made aware of the sensitive nature of what was about to be told to him; that he understood he would have to keep it confidential; and that he still agreed to hear it. But the day after charges were filed, Cuban's attorney posted an entry on Cuban's blog bluntly saying, "There was no agreement to keep information confidential." The post also included a partial transcript of an exchange between Mamma.com's former CEO and Cuban's lawyer in which the ex-CEO said he didn't remember Cuban agreeing to confidentiality. That account is completely at odds with...
...complaining that there wasn't enough to see or read on the Internet. And that was before YouTube, Politico, Huffington Post, Twitter and Facebook became daily or hourly necessities for millions. In 2004 newspaper websites were still mostly "shovelware"--the paper edition reproduced. They weren't bloated with blogs and video and interviews with the reporters who wrote the story. But now everyone has a blog. The opportunity for us all to express an opinion is wonderful. Having to read all those opinions isn't. In 2004 there were probably still more people reading blogs than writing them...
Third, while an article a day used to be a typical reporter's quota (or in the leisurely precincts of newsmagazines, an article a week), reporters are now expected to blog 24/7 as well. Not only that, they must perpetually update their stories, as in the old days of multiple newspaper editions. And they may well be handed a voice recorder and/or webcam and told to file audio and video too. Meanwhile, they are glancing over their shoulder and awaiting the Grim Reaper from HR with word of the latest round of layoffs...
...That's an understatement. But it's true that all of the negative attention - the news stories, the blog rants, the insulting YouTube videos - equates to free media for the Toyota brand. "That's worth a lot, especially in these tough times," says Akshay Rao, a marketing professor at the University of Minnesota. "You may dislike the Toyota ad for the aesthetics, but the underlying message of zero percent is coming through. Toyota is looking for recognition, recall and comprehension of the message." As painful as it is to admit - or hear the commercial yet again - "Saved by Zero" scores...
...fending off. Cuban, who co-founded Broadcast.com and sold it to Yahoo! for billions, was charged on Nov. 17 with insider trading, accused of using non-public information to avoid losing $750,000 on a 2004 stock sale. Cuban has denied the charges, saying on his blog, "The government's claims are false and they will be proven...