Word: bloggers
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...bottling the lightning of blogger authenticity is not easy. Many blogosphere activists suspect anyone signing on with a campaign of selling out. And in the era of drum-tight message control, campaigns are not inclined to tolerate the independence bloggers need to maintain their credibility...
...Getting the marriage between campaign and blogger right is probably more important for Edwards than for any other Democratic candidate. The former vice-presidential candidate is moving hard to the left to differentiate himself from Clinton and Obama ahead of next year's primary contests. The blogosphere, with its surfeit of Democratic base voters, is a natural target audience: almost a third of the estimated 5 million daily political blog readers identified themselves as strongly liberal in a George Washington University study published last October...
...Before the Edwards campaign recruited Marcotte, it found another biting left-wing feminist voice in blogger Melissa McEwan of Shakespeare's Sister. He has given overall control of Internet strategy to Mathew Gross, the man who pioneered that job for Howard Dean in 2004. The efforts seemed at first to pay off: Edwards almost always wins the nonscientific but closely watched monthly straw poll organized by liberal blogger Markos Moulitsas. At the Democratic fund-raising site ActBlue, he has raised $765,000 so far, nearly three times as much as any other candidate on the website...
...Edwards is not the first candidate to discover the potential pitfalls of putting bloggers to use. McCain's campaign was excoriated for using one as a propagandist when conservative blogger Patrick Hynes admitted last summer he was surreptitiously paid by the candidate while he was writing critical posts about McCain's Republican rival Romney (Hynes is now officially and publicly on the McCain payroll). In 2004, John Thune, the Republican candidate for Senate in South Dakota, paid bloggers to attack supporters of his opponent, then Senate minority leader Tom Daschle. Clinton's big blog hire for this campaign, the well...
...original version of this story incorrectly stated that in 2005, John Thune, a Democratic candidate for Senate in South Dakota, paid bloggers to attack supporters of his opponent, then Senate majority leader Tom Daschle and that a Campaign 2008 straw poll organized by liberal blogger Markos Moulitsas is conducted daily. Thune, a Republican, unseated then-Senate minority leader Tom Daschle in 2004 and Moulitsas' poll is conducted monthly...