Word: blogging
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...fanboy, the typically geeky 16-to-34-year-old male (though there are some fangirls) whose slavish devotion to a pop-culture subject, like a comic-book character or a video game, drives him to blog, podcast, chat, share YouTube videos, go to comic-book conventions and, once in a while, see a movie on the subject of his obsession. And he's having his way with Hollywood...
...they? Typically they're like John Campea, 35, of Toronto, who founded The Movie Blog as a hobby in 2003 while working at a visual-effects company, or Josh Tyler, 30, a design engineer from Dallas who has built an audience of 1 million for his site Cinemablend by being one of the more cleverly critical fanboys. (Of this summer's Bratz, he posted, "It's kind of like Sisterhood of the Traveling Pants if the pants were a miniskirt worn without undergarments.") Or they're like Berge Garabedian, 33, of Montreal, who put his M.B.A. toward founding JoBlo.com after...
...other development contributing to the grist shortage is, of course, the Internet in general and blogs in particular. This is clearly the Blog Election: four years ago, blogs were not yet omnipresent, and four years from now, the mainstream media may not be as terrorized by them...
...years later, crisis management is proving harder than ever. (Just ask Don Imus.) The biggest change comes from the demands of always-on news. Companies now have to sweat not only the morning's headlines but endless blog postings and runaway video clips that can (and do) appear 24 hours a day. Even when there isn't much new information, blogs can keep a crisis alive--and smart companies must pay as much attention to them as they do to the national media...
...especially tuned in to the Columbine-Littleton community these days. But when heard the news about Virginia Tech, he says, he felt a strong compulsion to reach out. His mother suggested that he blog something on the Internet, which he intends...