Word: blogging
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...artfully misspelled imaginings of cats' inner monologues. (The original Lolcat features a fat gray fur ball gazing longingly past the camera under the heading I CAN HAS CHEEZBURGER?) Huh discovered the site, which was started by two Hawaiian bloggers, when they linked to a photo on his personal blog. His site quickly buckled under the traffic, and he e-mailed to complain - then figured there was money to be made in such a zealous online community. (See the 50 best websites...
...Future of Web Apps Expo in London - Huh said the key to making a site take off is connecting it to a cultural phenomenon. I Can Has Cheezburger?, for instance, pokes fun at an oft-maligned, inscrutable household pet, appealing to cat lovers and others. (Huh is allergic.) FAIL Blog has helped popularize fail as both a noun and an exclamation, not to mention an easier-to-spell synonym for schadenfreude. Another site, This is Photobomb, gives a name to otherwise perfectly good photos spoiled by an interloper - think streakers in the background of a wedding shot. "Everybody has seen...
...Holdings shows no sign of losing steam. Just the opposite, in fact: the sites are making inroads off-line. A Cheezburger-inspired book spent 13 weeks on the New York Times paperback best-seller list last winter, and three follow-up titles are on their way this fall. FAIL Blog ink stampers and Lolcats magnetic poetry sell like hotcakes. Contributors to the LOLCat Bible Translation Project, which launched in 2007, are almost through translating the entire Good Book into kitty pidgin. (It opens, "Oh hai. In teh beginnin Ceiling Cat maded teh skiez An da Urfs.") I Can Has Cheezburger...
...sift through the 10,000 photos and videos that users submit each day never write their own jokes or even edit users' captions; they simply cull the best offerings. If something is funny but is a questionable fit for an existing site, they'll start a new one. FAIL Blog, for instance, spawned There, I Fixed It, a catalog of such misguided repair jobs as an airplane apparently patched together with duct tape. They're always searching for new memes - jokes or fads that could slip into the virtual jet stream and spread...
...Speaking of silence, Mad Men's makers, and some fans, are sensitive about details leaking, including what year the new season is set in. So if you want to be unspoiled, stop here.) Read more about spoiler alerts on TIME's TV blog...