Word: bloomerism
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Dates: during 1940-1949
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Jean Knox's formula for womanly morale: "No woman can be happy in her job unless she's well-dressed." Her first plans last week were to redesign the A.T.S.' ungainly bell skirt, do away with Mrs. Bloomer's famed undergarment. She instructed camp tailoresses: "Take an inch up on the shoulder, raise the shoulder line, shorten sleeves, give more wrapover in front. . . ." Busting tradition as wide open as the male generals who tolerated tanks in place of horses, she made rayon panties standard equipment for the A.T.S...
...caught with an empty gas tank"). It has articles on how to run a roadside vegetable stand, how to serve baked beans, why old nails and spikes should be saved (for cash), how to make candles, dresses, how to avoid food poisoning. As of old, it records that "Ann Bloomer introduced the bloomer on Jan. 2," that "wolves kill 3 at St. Paul [on Nov. 18], 1891," that John the Baptist was separated from his head...
...Another Howe bloomer: he recommends newspaper financial writers because they "simply cannot afford to engage in wishful thinking...
...occasional stormy-weather advice to mothers: "I wouldn't send the kids to school today. . . . Missing one day of school won't hurt 'em." Patriots stormed at his Washington's Birthday crack: "He never told a lie. And look where he is now." The bloomer people hit the ceiling last year when they found out his nonsensical "N.P. B.C. girls club" meant No Panties Before Christmas. But once when Chicago & North Western flagged him down, 2,800 protesting letters promptly restored...