Word: bloomington
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Dates: during 1960-1969
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...America knew were simply comedians who happened to be Jews, few of whom would risk their inside Yiddish humor on a general audience. But as the funnymen limbered and loosened up on late-night TV, they began to use Jewish words, phrases and jokes, many of which made Bloomington laugh as hard as The Bronx. Jewish humor has penetrated strongly into print as well. How to Be a Jewish Mother became a big seller, bought by a lot of readers who were neither Jewish nor mothers. Still, beyond the simple shoulder-shrugging caricatures and the throwaway Yiddish, the Jewish experience...
...FROTHINGHAM Bloomington...
...their qualifications punched onto cards and scanned by Operation Match's computer. Encouraged and figuring that what was good for New England was good for the world, the fledgling company set up shop in eight other college-heavy cities (San Francisco, Los Angeles, Chicago, Bloomington, Ann Arbor, Lansing, Detroit and New York). By the time all the full questionnaires are turned in for this fall's roundup, Operation Match expects to have more than 100,000 names on its lists...
...with the help of Vicki & CBS Operation Match did. The volume of returned questionnaires doubled in the last week before the deadline and Tarr, Crump, and Ginsburg could begin to plan a big summer. They set up offices in New York, Cincinnati, Chicago, Pittsburg, San Francisco, Los Angeles, Bloomington, Detroit, and Boston...
This was rapid expansion, and as the summer rolled on it began to look like a mistake. Only about 70 people responded in Bloomington, and even the Boston area response was mediocre. Operation Match's manager here, who was solely on commission, spent a very unprofitable summer...