Word: blue-chip
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...Conservative Miguel Estrada has blue-chip credentials: a Harvard Law School degree, a Supreme Court clerkship, a stint as an assistant U.S. attorney, and now a partner in a high-powered Washington law firm. Born in Honduras, he'd also be the first Hispanic judge to reach the Appeals Court in the District of Columbia. But one of Estrada's law partners is considered a Darth Vader by the Democratic Party: Theodore B. Olson, Bush's recently confirmed solicitor general who successfully argued W's election case before the U.S. Supreme Court. The D.C. Appeals Court has also been...
Tech was a bargain for about a nanosecond. With the tech-laden NASDAQ having surged 40% since early April, the stocks are starting to resemble an unlit cherry bomb on the Fourth of July. Consider that the average blue-chip tech stock trades at 40 times this year's earnings, up sharply from 29 just six weeks...
Researchers from India to Massachusetts are exploring digital smell technology, add-ons that make your computer into a perfume factory. But the current atmosphere for virtual scents pretty much, well, smells. Greg Gretsch, a Silicon Valley veteran at blue-chip venture capital firm Sigma Partners, says, "Someone talks about digital scent technology and my bulls___ meter goes...
...ship with 286 condos and 183 hotel rooms. After scaling back, he was able to attract investors, including the Continental Casualty Co., a subsidiary of Chicago-based insurance giant CNA Financial Corp. But to persuade penta-millionaires to buy, ResidenSea assembled a cadre of credible associates, including its blue-chip investor Silversea Cruises, which will manage maritime and hotel operations. ResidenSea also marketed through sophisticated make-believe. Inside a factory near Vienna, the company built condo mock-ups so inviting that some residents bought art and rare books right from the displays. A promotional book brims with fantasy letters: "Venice...
...youthful appeal of off-kilter, ambush ads has spread to blue-chip, adult brands like Mercedes-Benz, British Airways and Nortel Networks. That's because ambient can hit exclusive audiences in places conventional media can't. But ambient practitioners need to be careful not to put the wrong product or service in the wrong place. A booze ad on a gasoline nozzle could send the wrong message, and a supermarket floor is probably not the place to advertise luxury jewelry. The genre's growing popularity also risks subjecting consumers to ad fatigue. Admits Nigel Conway, a director at MediaVest...