Word: blue-collar
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...Getting Ahead" feature on Tuesdays (dealing with personal finance and career advancement) and a Friday "Sports Extra," wil" debut in September. O'Neill hopes that these innovations will help the News turn around a serious erosion in circulation. Largely because many of the News's traditional blue-collar readers have moved o the suburbs, daily circulation has slid by 500,000 since 1970. This year the paper lost its vaunted position as the nation's largest circulation daily to the Wall Street Journal (circ. 1.8 million). While the News is still profitable, it is especially vulnerable...
...large number of blacks, dismayed that the civil rights crusade of the '60s and Carter's Administration have not done more to speed their economic and social progress, are threatening to stay away from the polls. While most union leaders swung into line last week behind Carter, blue-collar workers packed Serb Hall in Milwaukee last March to greet Candidate Reagan and cheer his attacks on Big Government with shouts of "Give 'em hell, Ronnie...
Even if the Democratic coalition can be tugged back together, many of the party's basic elements are dwindling in numbers and clout. Union membership is declining, down from about a third of all nonfarm workers in the mid-'50s to less than a fourth today. Blue-collar workers are a shrinking minority of the work force (33%); white-collar workers have become an outright majority (51%). Fourteen of the 20 biggest U.S. cities, traditional Democratic strongholds, lost population during the 1970s, some drastically, as residents moved to the largely Republican suburbs. The cities that did gain in population tended...
...When the campaign gets going, I think you'll see a very strong firming up of the traditional constituencies of this party: minorities, farmers, teachers, union members, blue-collar workers. I must be candid and say that we've got a long way to go. But I expect that we're going to see a dramatic closing of the gap [with Reagan] in the next month. For one thing, I think we already see John Anderson fading. That will strengthen us because we'll then have only one opponent. The other thing is that I believe...
...Failing in a dramatic and ill-considered maneuver to get Gerald Ford on the ticket as vice-presidential candidate, Reagan settled for the logical choice, George Bush. And in his warm and well-presented acceptance speech the following night, he cast his appeal to all classes of Americans, to blue-collar workers as well as business executives, to women, to minorities, to immigrants. To them all, he quoted the hero of liberalism, Thomas Paine, when he declared, "We have it in our power to begin the world over again...