Word: bluepointe
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...late 2004, when management guru Tom Peters cast off the consulting and training company that bore his name, the folks left behind were pretty scared. Yet the partners of the renamed Bluepoint Leadership Development say that they are better managed without the world-famous management consultant and author of In Search of Excellence and Re-imagine! than with him: higher revenues, doubled profitability, loyalty from old clients and a roster of new ones like Starbucks, DHL and GE. "Fortune called Tom Peters the Ur-guru of management," says Bluepoint partner David Parks, "but apparently not when it comes to running...
...people he liked so that they could do consulting and leadership training. Meanwhile, he was writing, catching successive waves of the business zeitgeist and playing the lecture circuit. "I have worked at building a brand but not through training and consulting," Peters says. "I'm an ideas person." If Bluepoint says they're doing better without him, he says with a chuckle, "Good for them. I love those guys...
Where did this leave the Cincy crew? With 75% of the clients--if they could keep them--but no identity at all. "As president of Tom Peters Co.," says Gregg Thompson, Bluepoint's president, "I could walk into any executive office and be welcomed." On the other hand, prospects could feel threatened by Peters' destroy-to-create anthem and confused by his welter of enthusiasms...
They renamed the company Bluepoint and focused on leadership development. "We took Tom's advice to his clients," Parks says: " 'Do what you do better than anyone else.' For us, that's leadership training." Their first year was bumpy, with the partners logging lots of travel to reassure clients, most of which they kept, including Microsoft, Nike and New York Life. That assured clients like Mark Hoffman, a human-resources executive at St. Jude Medical. Besides, he says, "Tom Peters didn't offer what we wanted to do anymore...
Since the split, Bluepoint has opened offices in Singapore and Canada and increased average monthly revenue 100%. Its projected 2007 revenues of $4.5 million easily top the $3 million it earned in 2003 with the marquee name on the door...