Word: blueprinted
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...platforms have traditionally been ramshackle structures-ill-assorted odds and ends of lumber loosely nailed together by cautious, compromise-minded committees. By comparison, the 1960 Democratic platform, grandly entitled "The Rights of Man," is a well-made document: straightforward, clear, brief and-as platforms go-probably the most coherent blueprint for Utopia ever to come out of a convention. As such, it reflected not only the promises of the candidate but the leanings of its principal architect: Platform Committee Chairman Chester Bowles, 59, Congressman from Connecticut, prospeous ex-adman (Benton & Bowles), Harry Truman's best-known Ambassador...
Moving overseas is not always easy. Many countries, such as Brazil and Peru, have tough labor laws that make it almost impossible to fire an incompetent worker, and others exercise strict control over investment. In some countries the problem is payola for government licenses, etc. Blueprint standards have to be changed, laws and languages learned...
...World War II. After Nelson had tightened his swing, Venturi surprised the golfing world as an amateur of 24 by nearly winning the 1956 Masters (he blew up on the last day with an eight-over-par 80). Many pros think that Venturi's rigid, blueprint approach to golf is the main reason he has never won a major tournament. Admits Nelson: "Ken accepted what I told him as law, maybe to the point of overdoing it." But Venturi has begun to steady an erratic putter, is the chief threat to Palmer's domination of the game. Says Venturi calmly...
Power had a mental blueprint all ready for General Telephone's expansion. To escape the long shadow of Mother Bell he set up a central advertising and public relations department to sharpen the company's independent identity, prefixed the title "General Telephone" to each of General's 30 domestic and five foreign subsidiaries. As the company became better known-it serves such important cities as Long Beach, Calif., Erie, Pa., Fort Wayne, Ind. and Lexington, Ky.-he used its growing reputation to raise capital needed for growth, has raised more than $1 billion...
Says DEMAG: "The Americans pull out a blueprint, but we do a hand-drawn design specifically tailored to the customer's wishes." The U.S. also often falls down in the quantity and quality of its salesmen abroad. European and Japanese traders flood their markets with salesmen, make sure they are well-educated specialists with a solid knowledge of the language and the market. By contrast, the U.S. company often sends a man who does not even know the language, has so much ground to cover that he can answer queries only by mailing off a catalogue-printed in English...