Word: blum
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Dates: during 1940-1949
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Committee heads for the conference include Elizabeth Mulholland '51, Marian Morris '52, and Alice Blum...
...following swimmers, scored for Radcliffe: 40-yard freestyle--Sherich, Loring; breaststroke--Merritt; 20-yard backstroke--V. Gossard, Moses; crawl form--Anthony; 60-yard medley relay--Moses, Sherich, Loring; backstroke form--Moses; 20-yard breaststroke--Sherich; 80-yard freestyle relay--Anthony, Blum, V. Gossard, Loring; and diving--V. Gossard and E. Gossard...
High Hat. When Fred Levy, a brash young securities salesman, took over Blum's in 1934 (he had married a granddaughter of the late Simon Blum, the founder), the company was $26,000 in debt, and facing bankruptcy. The first thing Levy did was phone his customers and ask: "What's wrong with Blum's?" They told him Blum's had been turning out the same old candy since Simon Blum set up shop in 1892, and they were tired...
Levy told his candymakers to experiment, soon had them producing a new-type candy every day. Blum's now makes 1,308 different varieties of candy, ice cream and cakes (his St. Patrick's Day ice cream is labeled "Erin Ga Blum"). Levy also prodded sales with some merchandising razzle-dazzle, put candy in everything from French porcelain dishes and satin hats to great, flat, silver-wrapped boxes the size of dinner trays. He plugged snob appeal and "personalized" packages. (Singer Hildegarde's is shaped like a grand piano...
Black Ink. Last year Blum's grossed some $3,500,000, and made an estimated net profit of $164,000. Most of it went to Levy, who controls three-fourths of the closely held stock. This year Levy expects to boost Blum's gross to $5,000,000. Next year Blum's will move into a new, block-long, $1,360,000 store and factory cut up into small, friendly little salesrooms. Levy doesn't want to lose that corner-store atmosphere. "We want to keep it the kind of place," he says, "where nobody will...