Word: blumkin
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...this kid shows up one day and says he'd like to work out with our team," says Stu Blumkin, who was the swim coach at Santa Monica City College in 1993. "I was skeptical. There aren't many kids who just show up who can swim fast." The child of the Soviet Union was now 17. He could speak English. He had a car. The family had moved out of West Hollywood to Studio City. He had sent out letters to four-year colleges, looking for a scholarship, but without a boxful of blue ribbons and medals, he didn...
...potential was obvious in that first workout. Blumkin arranged for Krayzelburg, as a high school student, to practice with the team. He was a revelation. "He was just that kid who worked harder than everyone else," Blumkin says. "Anything you told him to do, he did it. He was the first one here, last to leave. He thrived on work. The more I watched him, the more I thought, This kid's potential is unlimited...
Krayzelburg enrolled at Santa Monica City College and played water polo. He soon became Blumkin's best swimmer. But Blumkin knew Krayzelburg would be better off in a big-time environment. UCLA would have been the first choice, but the Bruins had recently dropped men's swimming. The University of Southern California was an easy second choice. Blumkin contacted Trojans coach Mark Schubert. "In all the time I've been coaching, this might have been the most unselfish act I've ever seen," Schubert says. "Lenny had another year of eligibility at Santa Monica, but Stu was looking for what...
...Olympic champion. "I called Lenny from Atlanta the night Brad won the 200," says Schubert, who will coach the U.S. men's team in Sydney. "I told him, four years from now that could be him." "The crazy thing is that it could have been him in Atlanta," Blumkin says. "The trials were such a breakthrough for him, and he just kept improving after that. By the time the Olympics were held, he was the fastest backstroker in the world, but he wasn't in the meet...
DIED. ROSE BLUMKIN, 104, Midwestern retailing maven who, as a non-English-speaking Russian immigrant, founded the Nebraska Furniture Mart in 1937 and fostered its growth into one of the nation's largest home-furnishings stores; in Omaha. Blumkin's aggressive marketing philosophy rested on underselling her competitors. Among her fans was Warren Buffett, who bought majority control of the Mart...
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