Word: blunts
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Dates: during 1970-1979
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Koch and Byrne were good fodder for the TV commercials that Garth writes and directs. He favors blunt, factual spots with few frills; He also subscribes to Marshall McLuhan's theory that "cool" images are more effective than "hot" ones on TV. Koch and Byrne, both plain-spoken and low-keyed, fit the Garth format...
...hardware after city officials complained that parading armor tore up the pavement. This time 336 Soviet heavy weapons and mechanized vehicles clattered through Red Square, compared with 151 in 1976. Some of the speeches, too, were steelier. The mighty bash-televised live throughout the Soviet Union-opened with a blunt address by Defense Minister Dmitri Ustinov. Standing in subfreezing weather, with his Politburo colleagues, atop Lenin's mausoleum, Ustinov, 69, made the obligatory bow to "the struggle for peace, détente and disarmament," then launched into vigorous affirmation of Moscow's determination "to further strengthen our armed...
...Stores, the items on one stretch of shelf space stand in drab contrast to the rest of the brightly colored, elaborately packaged brands. The cans and packages, in uniformly dull black, white and olive labeling, bear only the unadorned name of the product-corn flakes, tomato juice, applesauce-in blunt, stencil-like lettering. Yet these no-name groceries have become hot items, and they could herald a change in the way that Americans shop. Reason: prices of the generic-name groceries range 10% to 35% below those of comparable brand-name products, and even undercut Jewel's Cherry Valley...
...physician's daughter herself, Graham ministers blunt doses of good sense. About the discredited cancer drug Laetrile, she insists: "At best it is an expensive and cruel hoax. At worst it is dangerous." She rails against the phony cheerfulness of some visitors to desperately ill patients: "Distraction isn't what's needed. Perception is." She advises the ailing to be candid as well but reminds them of Hemingway's definition of courage as "grace under pressure." To relieve physical discomfort, she encourages friends to help on the simplest level: "Cook a meal, do the dishes, mend...
...which the program helps to ease. "I used to say 'white boy this, white boy that'--but that's the past." Norm says, after he and an inmate break up a fight between two kids before any punches are thrown. Mark, a white 15-year-old from Dorchester, is blunt in his attitude: "I don't like colored people," he declares, munching a Big Mac after the visit had ended. He admits, though, that "some of them out there are really nice." They were, he conceded, the first blacks he ever really talked...