Word: blurb
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Dates: during 1920-1929
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Economist Leacock of McGill University, whom they now blurb as "the Canadian Mark Twain," is out with a most helpful compendium of suggestions and brief information for deepening and broadening life. He has written "The Outlines of Everything" from Shakespeare to Science, including the assurance that: "Darwin returned to Europe and wrote a book called Sartor Resartus which definitely established the descent of mankind from the avoirdupois apes," and a careful account of how Shakesbur (or Shaksper, Shicksper, Shagsber, or S.) wrote Henry V with assistance from Ben Jonson, Massinger, Marlowe and a little help from Fletcher. There...
...Built Our Home for $4.90" after the approved manner of the American Magazine. Ladies' culture and gents' luncheon clubs, of which Mr. Leacock addresses a great many, will find a few genial descriptions of themselves, which may or may not move them to agree with the blurb. But if no one agrees, the author need not repine. He is most amusing most of the time and if one cannot be another Mark Twain it is something, after all, to be a Stephen Leacock...
...puzzled by the misleading spread, thought for an incredulous moment that this prairie pantaloon had actually wriggled into government service- then they saw their mistake, and laughed, and showed the spread to their friends just as the Curtis Publishing Co. had hoped they would. But, in actual fact, the blurb was not so silly as it seemed. Ambassador! Mr. Rogers is just that...
Authoress Paterson proceeds in logical and conscientious style, preferring individually striking incidents to suspense. None should be deceived by the jacket blurb implying that this is a work of 'pure literature...
...usual little blurb that finds its way into every catalogue, Maillol is described as the Swinburne of stone. He is said to have recaptured the simple purity of the Greeks and to have infused into it a pagan breath of strength and wild disorder. Which serves very well as blurb, and which, strangely enough, is very true. There is none of of the unfinished effect of Rodin, none of the power created by blocks of chaotic stone, but a curious similarity, none the less, in treatment. The little terra cotta statuettes are worth much more than a passing glance...