Word: blurb
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Dates: during 1920-1929
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Last Autumn when Mrs. Peterkin announced a book called Scarlet Sister Mary, librarians throughout South Carolina ordered copies as a matter of course. They were a little taken aback to read the publisher's blurb that this was "the story of the harlot of Blue Brook Plantation.'' But since there are black harlots on some plantations, and everyone knows it, most South Carolina librarians read the book anyway and put it on the shelves...
...used while President and to learn that he bought this car from Uncle Sam, is NEWS. Newspapers delete the name of the car because that would be advertising the car. It is good to know that TIME has the guts to print the NEWS, even if it is a blurb for the manufacturer. No thanks, I don't own a Lincoln−but I wish...
...pleased; and more, perhaps, than Mr. Coolidge realized. Had not the President said to persistent Editor Long: "Yes, when you pay 35 cents for a magazine, that magazine takes on in your eyes the nature of a book and you treat it accordingly."? Editor Long reproduced this incomparable "blurb" in full page newspaper advertisements...
...President Coolidge did receive, last week, a telegram worded exactly as above except that THE DENVER POST was substituted for THE CHICAGO TRIBUNE and the self-descriptive blurb was LARGEST NEWSPAPER IN THE UNITED STATES BETWEEN THE MISSOURI RIVER AND THE PACIFIC COAST. The telegram was signed by that dark, daring Desperate Desmond of Journalism, Frederick G. Bonfils, owner-publisher of the Denver Post, onetime riverboat gambler...
...well-intentioned but somewhat humorless blurb writer for this, Mr. Cozzens' third novel, declares on the jacket that it is "A dramatic and exciting novel of Cuba, where SUGAR dominates and warps men's lives." His unhappiness of expression is lamentable, but a perusal of Cock Pit discloses that his analysis is substantially correct. It is rather to be regretted that he does not mention any other of Cock Pit's qualities or characteristics, for Cock Pit is a pretty good book...