Word: blurb
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Dates: during 1950-1959
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...camera, even mumbles his apologies for intruding on TViewers' time. His name: Harry Piel. Since January, when Harry and Brother Bert made their debut in a series of cartoon commercials plugging Brooklyn's Piel Brothers' beer, they have won such fame that even the most blurb-worn viewers are changing their ways: instead of ducking out when the commercial goes on, Easterners are now turning on their sets to catch the Piel cartoons. Last week, in response to heavy fan mail, Piel announced that it would take space in its Manhattan newspaper ads to list stations...
Instead of this blurb, the colleges put out a volume of factual description. How many students of what sex, geographic distribution, economic resources, post-graduation intentions, and ability does a college have? Does the college allow cars, women, drinking, fraternities? How big are classes, what are the academic demands, how many flunk...
...real way to assure student's charities adequate funds is not to limit a student's choice, but to dramatize more clearly the tasks of each group. Few students want to give to a philanthropy described only by a publicity blurb in a solicitor's hand. To discover ways of making both solicitors and donors more aware of where their money goes will be one of the main jobs for a committee studying the problem...
Author Newby does the neatest possible job with his plot. His comic characters, such as the Pasha and his wife, are all the more comic because they are described affectionately, tolerantly, almost respectfully. The blurb's comment that The Picnic "might have been called a comic Passage to Egypt" proves to be at least half true, because Author Newby knows to perfection the Forster art of speaking softly. Unlike his master, however, he has not the brute strength to carry a big stick...
...Name Stuck. The plodding research that has gone into Amerigo may help clear its hero's name, though it does not answer the question at the head of the publisher's blurb: "What sort of man was Amerigo Vespucci?" So little is known for sure about him that it could easily fit into a tightly written essay. Author Arciniegas pads out his book with heavily-written filler about Florence and Spain, never comes close to presenting a talking, walking Amerigo...