Word: blurb
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...amazed and pleasantly surprised by your cover on the Green Bay Packers. Here, finally, the whole U.S. could read the proud story of the small Midwestern town and its fans recapturing greatness. Green Bay's down-home friendliness was showcased and applauded. Then I caught a tiny blurb in the paper that burst my bubble. TIME ran two regional versions of its magazine. The one featuring the Green Bay Packers on the cover was distributed only in Wisconsin and Minnesota. The rest of the U.S. got a cover featuring a bereaved and saddened Bill Cosby. Boy, do I feel like...
Except for a one-paragraph blurb that is supposed to describe Ralph Nader's platform, you have virtually ignored or dismissed Nader's candidacy. But I've seen surveys showing Nader with more support than Ross Perot, who has truly become the joke of this campaign. How about some real reporting on Nader's quixotic attack on the two-party system? Save the coverage of Perot's ramblings for the one-paragraph "amusing" blurbs. MIKE MYERS La Jolla, California Via E-mail...
...major new competitor for all that cash appeared in bookstores this summer: the New Living Translation (Tyndale House; 1,289 pages; $19.99). It comes with an initial print order of 950,000, a $2.5 million promotional budget and a fail-safe, back-cover blurb from Billy Graham. The book is handsomely bound and printed and contains, at the end, a useful series of maps of biblical places. And anyone who remembers the King James will find some pretty startling things inside...
...raft of local Democrats hone their positions but found that policy alone didn't fire his engines. "I wanted to find some way to connect issues with electability," he says. He teamed up with pollster Richard Dresner, who Morris says did some work for Hollywood studios, asking audiences which blurb made them want to see the next James Bond movie and which of three alternate endings they preferred. Morris had an idea: "Let's do the same thing for politicians." And then he met Bill Clinton...
...every street in every city, there's a nobody who dreams of being a somebody." So went the trailer blurb for Martin Scorsese's mesmerizing "Taxi Driver," a portrait of an ordinary guy whose mind works a little differently from the rest of us. Before our eyes, Travis Bickle slides deeper and deeper into a mental abyss, into a world buffeted on all sides, as he believes, by the sordidness of the city around him--until he finally takes action...