Word: blurb
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Straightforward as it is, Harvey's book reads like Jacques Derrida compared with Whitney Casey's The Man Plan. A former host of Great Day Houston, Casey is blond, divorced and telegenic enough to get a blurb for her book from Lance Armstrong, the champion bad boyfriend. She polled 250 men to come up with such insights as, Men get confused by shiny jewelry and big handbags, don't like it when hair smells of fajita and are impressed by TV sets hung on the wall...
...groups are actual movie critics, the employees of local (and a few national) newspapers and magazines - which means they should probably be petitioning Congress for a bailout. ("Senator, if we don't get money and job security right now, it could have a disastrous impact on American blurb-writing. Adjectives like riveting, blistering and unforgettable, not to mention all our cherished W's - warm, winsome, winning, wonderful - could simply disappear. And all that prose is produced right here...
...coffee-stained course catalogue that you’ve been staring at for the past three weeks?It’s Harvard’s Northwest Science Building, and if it took you a while to place it—or you caught yourself flipping to the inner blurb entitled “A Note on the Cover”—it’s probably because the building is brand new, just out of its Tyvek wrap and with a few stray hard hats lying around to prove it. Designed by Skidmore, Owings and Merrill...
...your research? If an ad quotes somebody from a newspaper, we look to see if they are quoted accurately. If they show a headline, we check to see if the headline was actually in the papers. Sometimes they make them up. I'm not kidding. They blurb some of these things in ways that would make a Hollywood publicist blush...
...accolades “Blood Kin” has received from notable male authors. “Again, as a female author, it’s all about how you’re framed,” she says. “That’s why having the blurbs is so important. Having male authors like Colum McCann and [J.M.] Coetzee blurb your book allows you, then, to be framed as a certain kind of literary writer.”“These are all things I never would have thought about before I actually wrote the book...