Word: blurb
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...also have a popular appeal was proved by Paul de Kruif's Microbe Hunters. Last week Author-Naturalist Donald Culross Peattie took a leaf from de Kruif's notebook, published a book on the Great Naturalists, from Aristotle to Fabre. Smart Publisher Schuster wrote the incoherently enthusiastic blurb himself, said he meant every word of it. Excerpt: "The sound of wings is in this book, the murmur of the forest, eons of time, undreamed by Moses, the wilderness itself, and continents arising from the sea. Here too are enchanted isles, luxuriant in tropical splendor, leaf-fringed legends, sylvan...
...librarian, although we can't imagine why, concocted a blurb on bananas--and the return mail brought a congratulatory note (with prize). We should like to recommend to this same quintet that they now look to the University's honor in the "Blotto" contest, sponsored by a local newspaper. Fair Harvard...
...extreme latitude which is already granted to the term 'novel' must be extended even further to include what Houghton Mifflin's blurb writer calls "A unique and beautiful novel. . ." No reader who finishes Mr. Harriss' delightful book will cavil at the adjectives 'unique and beautiful'; one must add, however, that it is not a novel in any of the several meanings which the word...
...second picture, May Robson makes herself one of the silliest, most absurdly anti-social, hard-old-women we have ever seen, and her softening up in the end is terrible in its sentimentality. If, as the University's blurb-sheet says, the part "fits her like a glove," Miss Robson can't be the grand old lady we like to think her. She ends by adopting a bunch of going children as crazy as herself...
Again quoting the blurb-sheet, the University do scribes "Hands Across the Table" as "an hilarious romantic comedy of young love in a modern workaday world, centering mainly about the adventures in the life of a pretty, ambitious manicurist, who, tired of being a working girl, decides to capture a rich husband, regardless of whether she loves him or not." And this is about what it is, though it's not particularly hilarious, nor very romantic. Silly would be a better word. Needless to say, she does not marry for money, but for love--you can see that coming...