Word: blurbal
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...commissioned to make the pile of tires into a trademark. Soon along the highways of the world appeared the inflated figure of Bibendum, so called because he originally appeared holding a goblet of wine, and with the slogan Nunc est Bibendum ("The time has come to drink"). The blurbal application of the slogan was that Michelin tires "drank up" the shocks and bumps of travel...
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