Word: blurbing
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Dates: during 1930-1939
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...more Lindbergh-haters had been putting the heat on T. W. A. Letters and wires poured in; Manhattan's Daily Worker boomed the drive. Gossip columnists noted its progress. Result was that in the December Official Aviation Guide (in which the lines pay $15 a page for blurb and timetable space), nowhere in T. W. A.'s eleven pages could the name of Lindbergh be found. The Transcontinental route Lindbergh charted ten years ago is now "The Sunny Santa Fe Trail," and the credit line reads: "Nature made...
Unimaginative directing by Michael Curtis doesn't do much to redeem the triteness of this theme. And when Mr. Cagney turns out to have a heart of gold the picture degenerates into another blurb about the nobility of gangsters. "Down on the Farm," a Jones Family feature which concerns corn, both of the cob and jug variety, is naive but rather amusing...
...habit of uncritical adulation which began with the Frank Lloyd Wright piece [TIME. Jan. 17] seems to have gotten out of hand in your current blurb on Corcoran & Cohen. Please remember that what your customers expect from you is salt, with maybe a dash of vinegar: but never oil and never sugar...
...effect." Last week they demonstrated some of the possibilities of the form in a collection of five "novellas" chosen from Story magazine, which they edit. Although the book was launched to the accompaniment of resounding praise by short-story experts, any one of whose superlatives could qualify as the blurb of the week, readers less attentive to the nuances of the art might have difficulty in seeing what the "novellas" gained by being three times as long as short stories. Said Novelist Dorothy Canfield Fisher of one story: "As beautifully simple, fresh, lucid and moving a recreation of a childhood...
...largely satirical. A bare-faced satire on the national bestseller of the moment, Dale Carnegie's How to Win Friends and Influence People, Irving Tressler's How to Lose Friends and Alienate People had nothing up its sleeve to match its name or its blurb: "What I think of Irving D. Tressler couldn't be printed in anything but Braille-and then it would be too hot to touch. ... It is the only book which is today offsetting the 20-year drive by American advertisers to make everyone in this country popular with everyone else...