Word: blurbing
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Dates: during 1930-1939
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Tangible evidence of the oft repeated press agents' blurb, "You'll laugh and you'll cry", is found in: Three Smart Girls, starring that remarkable youngster, Deanna Durbin. Whatever mistakes may have been made in the earlier portions of the film are compensated for in the cleverly built up climax, which "packs a strong emotional wallop...
...skillfully contrasted with the populace of Naples, aristocrats, shopkeepers, servants, and the appalling "Iazzarone", who lived like beasts in filthy holes by the sea, coming out only at night or when there was looting to be done. Vincent Sheean's first novel is excellent. Never, as the jacket-blurb says, actually anti-historical, it is an impressive demonstration of the mingling in just proportion of literal fact and educated imagination...
...issue in which a spade was called a spade with regard to the King and Mrs. Simpson "the Most Envied Woman in the British Empire." Simultaneously suburbanites taking their evening trains home from Manhattan looked up to see among placard advertisements of chewing gum and corn cures a blurb reading "THE YANKEE AT KING EDWARD'S COURT" This sold at 15? each some 100,000 copies of the new New York Woman in which a spade was called a shovel thus: "While the outcome, no doubt, will be a victory for the Throne, the King, quite evidently...
After 90 minutes with the nominee, one-time (1921-36) Comptroller General John R. McCarl sat down, wrote an enthusiastic blurb. Excerpt: "I venture to prophesy that his will be the most economical administration our country has experienced for many a moon-and in striking contrast with the extravagances now so prevalent...
...also have a popular appeal was proved by Paul de Kruif's Microbe Hunters. Last week Author-Naturalist Donald Culross Peattie took a leaf from de Kruif's notebook, published a book on the Great Naturalists, from Aristotle to Fabre. Smart Publisher Schuster wrote the incoherently enthusiastic blurb himself, said he meant every word of it. Excerpt: "The sound of wings is in this book, the murmur of the forest, eons of time, undreamed by Moses, the wilderness itself, and continents arising from the sea. Here too are enchanted isles, luxuriant in tropical splendor, leaf-fringed legends, sylvan...