Word: blurbing
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Dates: during 1930-1939
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...Through its 529 pages prurient persons are searching feverishly for an allusion to the Count's effeminate practices, cause of the matchruptcy. Shrewd, the Button sales department led them in as deep as possible last week with this brand new blurb...
...observers discovered, in place of the customary monthly blurb, a page headed a note on typography, A NOTE ON TYPOGRAPHY, A Note on Typography. There they read statements which further discomfited them. Said the note, among other things: "A title set entirely in small letters is unquestionably more attractive than one beginning with a capital or with every word beginning with a capital, but, at the present time, it is also unquestionably harder to read because the eye of the reader is not yet educated to it. The issue is thus one between attractiveness and legibility, or between form...