Word: blurbing
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Dates: during 1930-1939
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When a coach inherits a bunch of Sophomores lacking in outstanding ability local sportswriters generally conclude their remarks about the squad with the ancient blurb, "--but the spirit is fine!" It is the choice of this writer to start, rather than conclude, his remarks with the blurb, for if what is called 'spirit' now can be translated into hard training for the duration of the season, then something tangible will have been achieved in the way of improvement. This, Coach Ulen will tell you, comes only from practice of the most strenuous sort...
...publishers of A Sea Island Lady were sufficiently confident of its future to run off four printings (11,300 copies) in advance of publication date, to set aside $3,500 for publicity, to blurb its heroine as "unforgettable." To early readers of the novel it was evident that this confidence was going to be abundantly justified, for two large reasons: 1) that the U. S. book-buying public is by large majority composed of women, and: 2) that it would be hard to imagine a book better qualified to delight that majority...
Hyde Park. Blurb of the week was written by Columnist Eleanor Roosevelt in her syndicated column, My Day. Blurbled she: "I read a book last night until 2:30 a. m. That doesn't happen very often to me. . . ." Sleep-murdering novel: Again the River (still in galley proofs), a story of floods and the people who fight them or get drowned in them. Author: Stella E. Morgan, a West Virginia housewife. Again the River is her first novel...
Thus read a blurb on a leaflet distributed last week in Manhattan. The leaflet was designed to publicize MRA Week, which ended on Sunday with a big Citizens' Meeting in Madison Square Garden. On its face, the blurb looked like an endorsement of the doctrines of Dr. Frank Nathan Daniel Buchman, which in Europe have borne the label MRA since last summer (TIME, Sept...
...publishers' readers "made bold to class this unusual first novel with The Bridge of San Luis Rey." A bold blurb, it is something less than accurate. The main aptness of the comparison is that Author Myers' story also collapses, too lightly constructed to support its load of symbolism...