Word: blurbing
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Dates: during 1990-1999
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...raft of local Democrats hone their positions but found that policy alone didn't fire his engines. "I wanted to find some way to connect issues with electability," he says. He teamed up with pollster Richard Dresner, who Morris says did some work for Hollywood studios, asking audiences which blurb made them want to see the next James Bond movie and which of three alternate endings they preferred. Morris had an idea: "Let's do the same thing for politicians." And then he met Bill Clinton...
...every street in every city, there's a nobody who dreams of being a somebody." So went the trailer blurb for Martin Scorsese's mesmerizing "Taxi Driver," a portrait of an ordinary guy whose mind works a little differently from the rest of us. Before our eyes, Travis Bickle slides deeper and deeper into a mental abyss, into a world buffeted on all sides, as he believes, by the sordidness of the city around him--until he finally takes action...
Look, I never said I was Huck Finn in the first place, which is a not very bright idea thought up by some blurb writer at the publishing house and maybe some reviewers who weren't into original thought, and second, it was a lot easier to be an American archetype back when Huck and Jim floated down the Mississippi because they had a whole big river, which is a ready-made metaphor right there, and all I had was this crummy shopping mall in upstate New York. You can sort of float in a mall...
...shopping period were eliminated, Harvard students would judge their classes based upon the three-sentence blurb in the courses of instruction, CUE guide ratings and the anecdotal evidence of their friends. And this means that in the first week of the semester far more students would find that they are uninterested in the subject matter than now, when students can shop around to decide on their favorite classes...
That might be because news of the compromise was buried in a short blurb in Harvard magazine...