Word: blurbing
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Dates: during 2000-2009
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...Sampling Asia's Diversity Every blurb in "The Best of Asia" featured an attractive locale or experience-save for both segments on South Korea [May 7]. Both articles showcased forgettable events and inaccessible places largely unknown to Koreans. Who cares to step inside a girls' high school or a U.S. Army base? Korean food is as delectable as any in the world. The all-night markets and live-music venues in Seoul are quintessential examples of the breathless Korean pace, and the mountaintop temples show the contrasting serenity of the countryside. It is greatly disappointing to read of the wonders...
...College Women award, adding the junior to a long list of Harvard and Radcliffe women who have been honored in the contest’s 50-year span. The June issue of Glamour, on newsstands now, features a photo and short profile of each finalist, along with a short blurb about her highlighted social cause. Pasricha was chosen for her efforts campaigning against youth smoking. Glamour donates $2,500 to a charity of each finalist’s choice, and gives the finalists themselves a cash prize and a trip to New York, according to a press release from...
...Blurb, like other publishing websites such as Lulu and Picaboo, is producing its share of baby books, family-recipe cookbooks and wedding albums. But its most enthusiastic users are drawn to the company's extensive design tools. Stone Yamashita Partners, a consulting firm in San Francisco, recently published a 300-page book detailing the kind of strategy work it does with clients. "Blurb provided the highest quality with the quickest turnaround we could find," says David Glickman, principal at the firm, "as well as the flexibility and control over the look, the feel and the flow...
...creative types, on-demand printing is a cost-effective way to reach an audience, says Jeff Hayes, chief analyst at InfoTrends. Self-publishers have long served this purpose, Hayes adds, but Blurb reaches well beyond frustrated novelists. "It speaks to this long-tail economy," Hayes says. "If you're the local painter or you make jewelry, how do reach those who are interested in what you do? The key is to make it easier for the individual publisher and the interested reader to connect." Blurb's "slurper" tools, which pull text and images from the Web, have also inspired bloggers...
Authors set their own price at the Blurb bookstore, keep 100% of the markup (above Blurb's base price) and never have to see their books in the remainder bin. "In traditional distribution, you'd see $1 a copy," Gittins says. "A lot of Blurb authors are seeing $10 a copy. This is not necessarily quit-your-day-job money, but it might be new-telescope-lens money. It can help fund your passion." Kaufmann makes only a buck or two for each copy of her book that's sold at Blurb's online bookstore (it's priced...