Word: blurbing
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...Banknorth” was neither hasty nor lighthearted. It was stupid. If TD Banknorth was looking to inspire brand loyalty, it should have re-renamed the arena Boston Garden and then, in the tradition of most halftime shows these days, added a little, semi-noticeable blurb underneath saying “Presented by TD Banknorth.” Exactly why the company thought elongating an arena name to epic lengths would endear goodwill among Boston’s famously ornery inhabitants is unclear, but given TD Banknorth’s size and distinction we can rest assured...
...intelligent piece for an mp3 player in the spring of their senior year at Exeter. The plug-in generates playlists catered to a user’s musical tastes. Zuckerberg and D’Angelo called the program Synapse. Soon enough Slashdot.com, a widely read tech-blog, wrote a blurb about it, inspiring Winamp, Microsoft, and a number of other companies to send buy-out offers Zuckerberg?...
...says Rosalie Labovitch, a fashion consultant from West London, who wanted to sell a cashmere dressing gown but didn't want to deal with the nuts and bolts of the process. "I lead a very busy life. I just want to get rid." With no time to write a blurb and take digital photos of the gown, submit them to eBay, monitor the auction, and await payment before shipping the item, Labovitch instead brought her gown to Auctioning4u - a two-year-old London company that did it all for her. The firm got her a $630 selling price, and took...
...There?s no questioning the impact of ?Fahrenheit.? The week before it opened, the film received a unique blurb: a condemnation from a former U.S. President. George H.W. Bush denounced the movie as ?a vicious personal attack on our son? and labeled its director ?a slimeball.? And four days before the election, Osama bin Laden, in a televised address, referenced the film?s famous scene - of President George W. Bush, in a Florida school room, flummoxed by a whispered word of the 9/11 attack on the World Trade Center - by charging that Bush ?was more interested in listening...
...thinks aloud about the options for peaceful revolution. "A revolution without guns?" Guevara says. "It'll never work." That he would go on to help lead the Cuban revolution, be killed in Bolivia and become one of the most influential communist figures of all time is left for a blurb at the end. The Motorcycle Diaries isn't about greatness - it's about the potential for greatness. And this magical film is a far higher tribute than any T shirt...