Word: blurbing
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Both Hearst and its White House correspondent recognize-and exploit-the value of the presidential interest; on Kennedy's recent West Coast swing, the Hearst papers gave blurb stories about Marianne nearly as much space as Kennedy...
...impossible to estimate the proverbial blood, sweat and tears which went into this undertaking," said the Scranton Tribune in 1959, submitting the work of Tribune Reporter J. Harold Brislin, whose stories helped send ten union leaders to jail. "The most remarkable mission in postwar journalistic history," read the blurb on the 1956 entry of the Hearst Task Force which had gone to Russia and interviewed Khrushchev and missed the big story of the year, the downfall of Premier Georgy Malenkov. The Pulitzer Advisory Board, which handed Hearst & Co. the international reporting award, presumably agreed with the blurb...
...last!" exclaims the blurb on the naughty-pink front of this handsomely-boxed "special collector's limed edition" (there is, of course, no regular edition), "At last! Now you can read this long suppressed literary classic!" 1601, we are further assured, is a "delightfully wicked masterpiece." At $6.50 for a text slightly in excess of 2000 words, it had better...
...horrible travels. In The Happy Hunter (Lothrop, Lee & Shepard; $2.75), for example, Roger Duvoisin writes and draws about a Mr. Bobbin, a hunter who never shot any foxes, deer, raccoons, woodchucks, squirrel or quail. Duvoisin has the blessing of the Christian Science Monitor on the book's blurb, but it is going to be a traumatic moment for the Duvoisin reader when he graduates to Gunsmoke and learns that people shoot not only animals but other people. Then there is Patrick Michael Kevin, by Betty Peckinpah (Lothrop, Lee & Shepard; $2.75), an implacably coy account of a little boy with...
...ease up with a five-martini lunch, and frolic back to the office just in time to line up an overnight date with a girl reporter. It was the author's qualifications that did him in. Before giving up journalism for "full-time writing" (as the book-jacket blurb rather cattily puts it), Brinkley put in six years as a writer for LIFE. But to satirize any magazine, one should work for no more than ten days as a copy boy, and perhaps leaf through a couple of issues. The author's novel wears his experience like...