Word: blurbing
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...with dispatch-"It was too funny for words. Mrs. Guinness took off her shoes. The Duchess did her conception of the calypso. Harold Vanderbilt begged me to dance with him. I refused only because, though I love Harold, I cannot dance"-but lost, control in her bread-and-butter blurb: "When I said good night to Stavros, I felt much of my old affection rush into my heart and I said, 'You remarkable man, you are a fantastic Greek and a great sailor, a real...
...next was the discovery that fully 31% of the viewers promptly left the room when the announcer began speaking of the product. Surprisingly, women proved more fidgety than men and far more likely (24% to 18%) to leave the room or switch to other channels even when the blurb (for an electric iron) was tailored to their tastes. Even worse, another 23% earned the right to a new designation: CEBU. A CEBU (short for "Continuously Exposed But Unverified") is a TViewer who looked at the blurb and listened to the message, but 30 minutes later could not remember a single...
Miss Sarton means only to write about a Fur Person who is, the blurb tells us, her own cat. It is, then, a charming book that cares for the prodigious cat dignity it describes so well. But it isn't a children's book, first because the words are too big, and also because the intricate varieties of cat thought and the comments on the human variety of life seem meant for adult ears. Though these might bore children, The Fur Person is an uncommonly charming book for grown...
...speech before the Authors' Club of London, his lordship charged that America must take the blame for much that is bad in current English. American slang is often "virile and admirable," and his lordship gave his blessings to such terms as bulldozer, blurb, debunk. But he was appalled by the U.S. use of face up to for face, meet up with for meet, check up on for check. "These atrocities are probably due to the influence of German immigrants who did not learn English...
...result it is almost impossible to know what is true or false about most of Dumas' life. His autobiography is no help: over 1,000,000 words in length, it covers only the early years of his career. Now Scriptwriter Guy Endore (who, according to his blurb, "reminded his classmates of the young Shelley") solves the problem by arguing that the legends help to reveal the man. He has collected them all into a gigantic bouillabaisse of a book which gives the impression of being organized by an excited jackdaw. It is called a novel, presumably to allow...