Word: blurbing
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...come off. Later they collaborated on the script for Ambush, one of 1939's best pictures, and Mr. Perelman gagged the best of the Marx Brothers' films. His best book (of four) was his first, Dawn Ginsbergh's Revenge (1929). On its jacket was the blurb: "This book does not stop at Yonkers." The Night Before Christmas does...
...Haven. Yale gets $37,500 annually-a sum which would just fit that hole in the H.A.A. budget-and there is good reason to believe that the Crimson could do as well as the Blue. Harvard, as Yale already does, could edit and control the sponsor's blurb before it went on the air waves. "Commercialization" has nothing to do with the problem-the choice lies between a good business deal and a malnourished athletic program...
They are Mrs. Catherine Standish, her son Elyot and her daughter Eden. Elyot, as the blurb says, "represents death," Eden "struggles up to life," the mother "wavers between the two." They are presented, in their mutual oppositions, with considerable psychological skill. It all converges, in the long run, on sex for each. Elyot, a scholar, a "raker of dust, a rattler of bones," winds up in bed with an art-gallery Jewess as hard & cold as chromium. Eden, a sultry semi-Marxist, follows an abortion with a hot, sterile series of affairs, finds what she needs in a calm carpenter...
...FEELS always a pardonable reluctance to agree with a publisher's blurb; but it is impossible to deny the truth of the dust jacket's statement that the New Yorker publishes the best prose fiction in America and that a splendid sampling of that fiction has been brought together to make this book. A warning, at this point: the New Yorker's prose style, a unique melancholy compounded out of many samples over a period of not quite sixteen years, is not very much in evidence in this collection. The witty, nostalgic, acid manner of the "Talk of the Town...
Understatement has never been the backbone of Crazy promotion. Sample blurb: ". . . 70 to 75% of disease today can be attributed to one condition. Crazy Water remedies this common condition." Fortnight ago the Federal Trade Commission cracked down, issued a complaint against Crazy Water Co. Charged FTC: Crazy cannot help, as it claims it can, in the cure or relief of some 30 ailments of the alimentary or urinary tracts, Crazy misrepresents constipation as the cause of some 50 diseases, Crazy products do nothing more than speed the bowels...