Word: blurbing
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...largely satirical. A bare-faced satire on the national bestseller of the moment, Dale Carnegie's How to Win Friends and Influence People, Irving Tressler's How to Lose Friends and Alienate People had nothing up its sleeve to match its name or its blurb: "What I think of Irving D. Tressler couldn't be printed in anything but Braille-and then it would be too hot to touch. ... It is the only book which is today offsetting the 20-year drive by American advertisers to make everyone in this country popular with everyone else...
Tangible evidence of the oft repeated press agents' blurb, "You'll laugh and you'll cry", is found in: Three Smart Girls, starring that remarkable youngster, Deanna Durbin. Whatever mistakes may have been made in the earlier portions of the film are compensated for in the cleverly built up climax, which "packs a strong emotional wallop...
...skillfully contrasted with the populace of Naples, aristocrats, shopkeepers, servants, and the appalling "Iazzarone", who lived like beasts in filthy holes by the sea, coming out only at night or when there was looting to be done. Vincent Sheean's first novel is excellent. Never, as the jacket-blurb says, actually anti-historical, it is an impressive demonstration of the mingling in just proportion of literal fact and educated imagination...
...issue in which a spade was called a spade with regard to the King and Mrs. Simpson "the Most Envied Woman in the British Empire." Simultaneously suburbanites taking their evening trains home from Manhattan looked up to see among placard advertisements of chewing gum and corn cures a blurb reading "THE YANKEE AT KING EDWARD'S COURT" This sold at 15? each some 100,000 copies of the new New York Woman in which a spade was called a shovel thus: "While the outcome, no doubt, will be a victory for the Throne, the King, quite evidently...
After 90 minutes with the nominee, one-time (1921-36) Comptroller General John R. McCarl sat down, wrote an enthusiastic blurb. Excerpt: "I venture to prophesy that his will be the most economical administration our country has experienced for many a moon-and in striking contrast with the extravagances now so prevalent...