Word: blurbing
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Last week Cosmopolitan relinquished claim to its Coolidge blurb if not its slogan by cutting the price of the book to 25?. Official reason: "We are influenced somewhat by the trend in industry toward superior production at lower cost...
...Through its 529 pages prurient persons are searching feverishly for an allusion to the Count's effeminate practices, cause of the matchruptcy. Shrewd, the Button sales department led them in as deep as possible last week with this brand new blurb...
...observers discovered, in place of the customary monthly blurb, a page headed a note on typography, A NOTE ON TYPOGRAPHY, A Note on Typography. There they read statements which further discomfited them. Said the note, among other things: "A title set entirely in small letters is unquestionably more attractive than one beginning with a capital or with every word beginning with a capital, but, at the present time, it is also unquestionably harder to read because the eye of the reader is not yet educated to it. The issue is thus one between attractiveness and legibility, or between form...
Last Autumn when Mrs. Peterkin announced a book called Scarlet Sister Mary, librarians throughout South Carolina ordered copies as a matter of course. They were a little taken aback to read the publisher's blurb that this was "the story of the harlot of Blue Brook Plantation.'' But since there are black harlots on some plantations, and everyone knows it, most South Carolina librarians read the book anyway and put it on the shelves...
...used while President and to learn that he bought this car from Uncle Sam, is NEWS. Newspapers delete the name of the car because that would be advertising the car. It is good to know that TIME has the guts to print the NEWS, even if it is a blurb for the manufacturer. No thanks, I don't own a Lincoln−but I wish...