Word: blurbing
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...pleased; and more, perhaps, than Mr. Coolidge realized. Had not the President said to persistent Editor Long: "Yes, when you pay 35 cents for a magazine, that magazine takes on in your eyes the nature of a book and you treat it accordingly."? Editor Long reproduced this incomparable "blurb" in full page newspaper advertisements...
...President Coolidge did receive, last week, a telegram worded exactly as above except that THE DENVER POST was substituted for THE CHICAGO TRIBUNE and the self-descriptive blurb was LARGEST NEWSPAPER IN THE UNITED STATES BETWEEN THE MISSOURI RIVER AND THE PACIFIC COAST. The telegram was signed by that dark, daring Desperate Desmond of Journalism, Frederick G. Bonfils, owner-publisher of the Denver Post, onetime riverboat gambler...
...well-intentioned but somewhat humorless blurb writer for this, Mr. Cozzens' third novel, declares on the jacket that it is "A dramatic and exciting novel of Cuba, where SUGAR dominates and warps men's lives." His unhappiness of expression is lamentable, but a perusal of Cock Pit discloses that his analysis is substantially correct. It is rather to be regretted that he does not mention any other of Cock Pit's qualities or characteristics, for Cock Pit is a pretty good book...
...publishers, amused, considered their own advertising and circulation wars, reflected that subtler methods are in vogue. Possibly Publisher Ralph Pulitzer recalled the blurb on the front page of his great New York World. Enticingly, the blurb reads...
...covered approximately 1800 miles, or a little over half their trek. They are now in the state of Missouri, having plodded steadily onward ever since the fourth of March. It is hardly to be supposed that the reading public, long-suffering as it is, could have stomached a daily blurb as to the progress of the caravan. This, too, is as the A B C to Mr. Pyle. But only wait until the final sprint breaks loose somewhere in the vicinity of Pittsburgh, and the handful of hardy soles left cuts loose. Then will come the deluge, Syndicated throughout...