Word: blurbing
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...puzzled by the misleading spread, thought for an incredulous moment that this prairie pantaloon had actually wriggled into government service- then they saw their mistake, and laughed, and showed the spread to their friends just as the Curtis Publishing Co. had hoped they would. But, in actual fact, the blurb was not so silly as it seemed. Ambassador! Mr. Rogers is just that...
Authoress Paterson proceeds in logical and conscientious style, preferring individually striking incidents to suspense. None should be deceived by the jacket blurb implying that this is a work of 'pure literature...
...fail to see why anybody ever rejects an occasional god-send from the publishers. In this case, the blurb writer has served up an excellent description of the story which errs only slightly on the side of hyperbole. discount the implication of the first of the following sentences and you may accept every statement at its face value...
...usual little blurb that finds its way into every catalogue, Maillol is described as the Swinburne of stone. He is said to have recaptured the simple purity of the Greeks and to have infused into it a pagan breath of strength and wild disorder. Which serves very well as blurb, and which, strangely enough, is very true. There is none of of the unfinished effect of Rodin, none of the power created by blocks of chaotic stone, but a curious similarity, none the less, in treatment. The little terra cotta statuettes are worth much more than a passing glance...
...down in the last century and consigned to comparative obscurity, but its complete realism might tag it as written yesterday. Haldane Macfall wrote of Negro life in all its comic fullness, yet refused to write the regulation Negro comic story. Saith Carl Van Vechten, according to the blurb: "The Wooings of Jezebel Pettyfer is probably the best novel yet written about the Negro." And Critic Van Vechten is not far wrong, for Haldane Macfall can write. He has an extraordinarily observant eye and an equally effective pen. He has the turn of the epigrammatist, but makes no ostentatious display...