Word: blurbing
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...PRISONER WHO SANG-Johan Bojer-Century ($2.00). Enthusiastically heralded by its jacket blurb as "A Peer Gynt in prose," this is the story of a Norwegian of many aliases, a strange lad who wanders through the countryside impersonating now a preacher, now a young actor, now a decrepit bank messenger-a "long procession of persons, created by himself, and every one of them fleeing before the police." Sometimes he grew anxious for their safety. And the reader assuredly grows dizzy. Bojer has a graphic, stark style, a trick of creating atmosphere in a single sentence...
...devices which are advertised next to her columns so that she can vouch for them. She even personally sees or visits some of the most desperate cases of poverty and misfortune. Out of the goodness of her heart she hospitably invites you (again in the words of the blurb...
...Formerly she lived in California and was editor and business manager of The Pacific Fancier, a poultry paper. In November, 1922, she took up her work with Mr. Hearst in Manhattan, giving advice on things valuable to women, both by article and by letter. In the words of the blurb "Prudence's reaction to each letter is individual in itself. . , . Come to Prudence with confidence! Your letter is not departmentalized, rubber stamped, or form-letter-answered. If you have never received a letter from Prudence Penny, you have a sweet experience before...
Seldom is a publisher's "blurb" anything more than a mere blurb--a kind of mixture of a botch and a burble. but in the case of "After Disillusion" we have before us something different. The "blurber" here displays" considerable thought and considerable analytic power, and we congratulate Mr. Selwyn on his staff...
...blurb says: "This newspaper will picture local, national and international news and events by actual photographs. Other features: United News despatches, leased wire coast despatches, household and fashion pages, sports and children's pages, harbor and shipping news and an unrivaled comic section. . . . Clean, fearless and independent. Cornelius Vanderbilt, Jr., Editor and Publisher...