Word: blurbs
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Dates: during 1920-1929
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...publishers, amused, considered their own advertising and circulation wars, reflected that subtler methods are in vogue. Possibly Publisher Ralph Pulitzer recalled the blurb on the front page of his great New York World. Enticingly, the blurb reads...
...covered approximately 1800 miles, or a little over half their trek. They are now in the state of Missouri, having plodded steadily onward ever since the fourth of March. It is hardly to be supposed that the reading public, long-suffering as it is, could have stomached a daily blurb as to the progress of the caravan. This, too, is as the A B C to Mr. Pyle. But only wait until the final sprint breaks loose somewhere in the vicinity of Pittsburgh, and the handful of hardy soles left cuts loose. Then will come the deluge, Syndicated throughout...
...music; those of George Gershwin and Sigmund Romberg, each extremely successful in itself. "They make great variety and a good combination," he continued. "Another innovation is that the story is based on reality. I have found out that the American public appreciates a sensible plot more than the general blurb we used to present years ago. That whole West Point affair was true, you know. We therefore thought the scenery should be real too. The music is also more coherent with the plot...
...unwraps it. On p. 93 she gets down to reading it. On p. 180 she has finished. Then there are 109 more pages. The novel-that is to say-consists of interpolations: the fleeting memories and thoughts of Haeckla. To put it another way the cover blurb quotes Miss Chilton as saying that this is "a melodrama of the intellect." For an embryo novelist to attempt a plan so diffuse and snatchy is more than bold. To pull it off without creating boredom would have been magnificent- but the book bores. When all is said and done, Haeckla and Dennis...
...Stephenson had really lived in Dallas, and so had Hiram Evans, dentist, salesman, Imperial Wizard of the Ku Klux Klan. They used to work together. The Wizard told Mr. Stephenson the system and the blurb of the K. K. K. They hatched a scheme. For four years after that, D. C. Stephenson moved among the virgin fields of Indiana, getting members for the Klan. For every $10 initiation fee he was paid $4. He took in several hundred thousand members and made so much money that he got into trouble with the national Klan.* He was ready, he thought...