Word: blurbs
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...Name Stuck. The plodding research that has gone into Amerigo may help clear its hero's name, though it does not answer the question at the head of the publisher's blurb: "What sort of man was Amerigo Vespucci?" So little is known for sure about him that it could easily fit into a tightly written essay. Author Arciniegas pads out his book with heavily-written filler about Florence and Spain, never comes close to presenting a talking, walking Amerigo...
...majority of renders tend to think of the celebrity--sadly enough, the scientist especially--as an "expert." The scientist has the stereotype of being mind incarnate, wandering through a mental ionosphere. A Urey testimonial, considering this stereotype, is worth even more in selling power than the dustcloth blurb. This become much truer when such charges as Urey made are headlined or front paged. It would seem to me that the views of intelligent amateurs, of all intelligent amateurs, belong in the Letters to the Editor column, where the authority of news, with its implications of fact, does not garnish...
...press conference was held to blurb Matusow's forthcoming autobiography, False Witness, in which he tells of being a highly successful liar while serving as a professional witness. The book will not, however, tell the whole story of Harvey Marshall Matusow...
...blurb about Evangelist Graham...
...future a book of mine will probably always be good for a sale of 50,000-but neither the critics nor the author will be fooled. The best of what I'll ever have produced will bear the same relation to true literary achievement that a jacket blurb does to the text of a really great book...