Word: blurbs
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...billing. Hedda and Louella must sit equidistant from the principal speaker. In advertising displays, the problem is impossible to solve by simple geometry. Top billing is better than bottom, and left is better than right; so it has become customary to reproduce only one woman's blurb at a time...
...politics, Sigerist proposes to devote himself to quiet reflection and writing. He thinks that his history of medicine will be the last to be written by one man: medicine is becoming so complicated that "next time it will be done by a group." He is already preparing an attractive blurb for his book: "It will be a history of human civilization with emphasis on health and medicine. It will tell what people in the various civilizations ate and wore. It will tell what kind of houses the Egyptians lived in and whether they had flush toilets. That is important...
Murmurs of protest increased hourly as the distillery repeated the renowned six-da cheer, but substituted "crofts" for the crucial "Fight!" Driven desperate by repetition of the blurb, one brass artist began a substitute commercial featuring the theme...
This evening the Radcliffe Idler opens in John Fletcher's "To Rule a Wife and Have a Wife," a bawdy masterpiece whose advertising blurb does not, happily, contain the words: "world premiere...
...Blurt v. Blurb...