Word: blurbs
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...Kroh Liggett is Author Samuel Merwin (Silk, Temperamental Henry). Last week Liggett drugstores throughout the U. S. were featuring on their cut-rate book counters this "amazing TRUE story of a man who conceived the greatest cooperative organization in history." Because there is no such thing as a Pure Blurb and Ballyhoo Law, Publisher Boni could not be sued for misrepresentation. On the other hand, though this latest Rexall product must certainly be classed as patent medicine, it did not contain any habit-forming drugs...
...mail than any other single entertainer on the Columbia network. Sales of his book, While Rome Burns, approached 90,000. Like bumboat boys diving for pennies, book publishers scrambled for Woollcott words of praise for a new work, to splash on the volume's jacket as the blurb of blurbs. He prefers to "discover" some inconspicuous novel and, like a testy old sage, rebuke his public for lack of appreciation. He is the William Lyon Phelps...
...jacket of February Hill appears the descriptive blurb: "The story of an amoral New England family." Like most blurbs this one conceals more than it tells about Victoria Lincoln's excellent novel. If the publishers had been looking for a more accurate, though perhaps less cunning, device for gaining publicity they might have called it a study in contrasting morals. It is true that Minna Harris, the strongest character in the book, finds little time to bother herself with moral reflections. She is a June among prostitutes who supports her family on the profits of her popularity among travelling sports...
...means let TIME make its advertisements as interesting as its editorial content. I would much rather read an item such as Milshire Gin's facetious blurb for "Grandma's Old-Fashioned Gin Sponge-Cake" [TIME, July 16] than one of TIME's own recorded facts to the effect that one Dr. Morgan used "Drosophila melanogaster" [TIME, Oct. 1] in his laboratory experiments...
Congratulations for catching a highly newsworthy item in your blurb for the Independent Board for Presbyterian Foreign Missions [TIME, April 23]., Charming Missionary Woodbridge and his sober-sided backers are out to split the Presbyterian church. This plight would be news indeed to worldly cynics...