Word: bmw
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Dates: during 1960-1969
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...prudent motorist respectfully pulls into the right lane when he sees a blue and white me dallion on a weasel-like grille barreling down upon him. And with good reason, for it is the emblem of the sleek five-seater produced by the Bayerische Motoren Werke. The BMW can outperform and overtake almost any standard German car on the autobahn. This year it proved that it could outdo its competitors in the market place as well: amidst a general economic slowdown and dwindling car sales in Germany, peppery little BMW is forging steadily ahead...
While such giants as Volkswagen, Opel (G.M.) and Taunus (Ford) have cut back production to meet declining demand, BMW in Munich has been turning out its cars at full two-shift capacity. In the first five months of 1967, overall German car sales dropped 18%. At the same time, BMW increased its own turnover by precisely the same percentage, expects to reach the $250 million mark in total sales this year...
...Would-be customers are willing to wait eight weeks for delivery and pay up to $4,375 for the privilege of whizzing along no-speed-limit German autobahns at 100 m.p.h. and more. "BMW drivers drive like hell," says a company official. The drivers include Actor Peter Ustinov, Politicians Franz-Josef Strauss and Rainer Barzel, as well as the Swiss police. Above all, a widening circle of modern Germans on the go, professional men and young executives embrace it as the "Auto for Men," their symbol of class and style...
...heritage, Strauss concluded: "A great name is no longer enough. The needs of car buyers have grown." The Minister is a kind of case in point. Despite a vigorous attack on his own weighty problems, Strauss still tips the scales at 205 lbs. and fits better into his own BMW four-door sedan than into a beetle...
Porsche pulls in as much as $10 million a year from the licenses (mostly for its patented synchromesh gear box) that it sells to such automakers as Italy's Ferrari and Germany's BMW. Its closest ties are still with Volkswagen. Besides a royalty of 250 for every Volkswagen that rolls off the assembly line, Porsche reaps from VW an additional research-and-development...