Word: bmw
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Dates: during 1960-1969
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...Munich physician who will be a welcome addition to Bonn's diplomatic whirl. For the easygoing Scheel, however, his new eminence imposes a few regrettable strictures. Not the least of them is that he can no longer wear loud sports jackets or whiz about Bonn in his zippy BMW 2500 sedan ("the businessman's sports car"). Even a foe of pretension must allow himself to be chauffeured in a stately black Mercedes if he also happens to be West Germany's Foreign Minister...
...Caddy, but Elvis Presley has diamond dust on his. For further easy identification, Presley's car sports a yacht-style rear-seat lounge, portholes, gold lame drapes, gold curtains, gold mouton carpeting, gold-plated telephone and 24-carat hubcaps and tail pipes. The hubcaps on Ursula Andress' BMW, on the other hand, sport medallions that depict Ursula emerging from a swimming pool...
Before World War II, Bayerische Motoren Werke was famous as a maker of motorcycles and racing cars. During the war, the Munich plant produced airplane engines for the Junker bombers and for Hitler's jet fighter, the Messerschmitt ME 262. In 1947, after the U.S. Army stopped using BMW's shops to repair its tanks, the company started making motorcycles again, and began looking around for a car design as well. Misjudging the market, BMW decided on an eight-cylinder luxury job which cost so much to build that it lost money from the start. Simultaneously, the company...
Something for Sportsmen. What really saved BMW was a management shuffle in 1961-62. The new team included Director Paul Hahnemann, 53, in charge of production and sales, a former Opel man. Looking for a car with popular appeal, he discovered a wide space between the cheap small cars and fat sedans, decided to move into the middle-price range and catch buyers willing to pay a bit more for styling and speed. On the road since 1962, the "New Class" line of cars, so named for its appeal to the modern German, comes in four basic models...
...management phased out the old models to concentrate on the New Class category, sold BMW's interest in an airplane-engine plant to put all resources behind the new car and motorcycles. In 1962, the company sold 43,000 cars and 4,300 motorcycles. Last year sales were 71,274 and 9,071 respectively. For Hahnemann, a stocky man who wears slacks and an open shirt to board meetings, it is all good fun. He says: "I bring a sportsman's attitude to business. Business is a game for sportsmen...