Word: bmw
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Dates: during 1980-1989
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Americans used to buy expensive cars at bargain prices in Europe and then ship them back to the U.S. But that practice declined in the late 1970s, when the slumping dollar drove up the price of a Mercedes-Benz, Porsche or BMW. The dollar is back, and so are the car importers...
...stylish suits, sports jackets, sweaters and other men's clothing jumped 30% last year, to about $60 million. After years of rising popularity in Europe, the Boss line is now making inroads in the U.S. as well. Thanks to Boss, the country that gave the world BMW cars and Becks beer is becoming a force in high-fashion men's wear...
...there still are amateur athletes, high on purity and protein and low on funds, like the splendidly mixed group just encountered. Carl Lewis, who drives a BMW he earned by running and jumping, is not an amateur by any sane definition, but Ann Turner, carless and couldn't-care-less, really is one. Whimsical market forces have replaced most of the snobbish old social exclusion. Lewis gets the BMW, and Turner walks to practice because track and field is more popular than kayaking...
...enthusiasm of American buyers is, in part, belated acknowledgment that U.S. cars have changed. They are more functional and aerodynamic in design, quicker to accelerate and easier to handle. Several models are frank imitations of such high-priced German cars as Porsche, Mercedes-Benz and BMW, but at prices as much as $20,000 less...
...showroom or they may be left clutching their cash. A six-week-long strike by West German metalworkers, who are pressing for a 35-hour week without a reduction in pay, has idled the country's auto industry. As a result, U.S. inventories of Mercedes-Benz and BMW models will probably run out some time in July. Once the strike is settled, it will take a month for new shipments of the cars to arrive...