Word: bmw
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Dates: during 1980-1989
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About the "MAKE BUCKS, NOT LOVE" bumper stickers which Professor Blumenthal would stick on the BMW s of our generation (and given our single-mindedness, we will, I read, all have them). To begin with, Professor Blumenthal assumes that the decision "not to crowd the other one" is necessarily selfish. On the one hand, the decision "not to crowd" is an economic reality. The American dream of living better than our parents, or living as well as our parents, simply requires more effort today than it did. The dual-career family, which only became the norm with our parents' generation...
...your yuppie BMW back up. I know you're every bit as patriotic as I am. And like you, I believe in free trade: you should buy whatever damn car you please. (And, yes, I know your Japanese car may have been built here, and that your Miata, built over there, is part American because Ford owns 25% of Mazda...
...course. There is enough room in its midget trunk for two tennis rackets and one can of balls. Is it a yupmobile? A delicate question, but the answer is not really. Yuppies lack a sense of nonsense. They buy BMW or Saab Turbo convertibles, ragtop versions of sedans that are irreproachably expensive and slightly stodgy. If you must pick up your elderly aunt, her Doberman and her scuba gear at the airport, you can manage it in one of these. In the Miata...
...year; Maine's Colby College costs about $18,900. The similarity is not the result of price fixing, says Colby President William Cotter. The reason, he says, is "that a Ford costs about the same as a Chevy," or in the case of Harvard and Yale, a BMW costs about the same as a Jaguar. Cotter admits that the market is not price sensitive. "A family decides on private vs. public," he says. "But then they don't pick the cheapest within the category...
...Midland; J. Robert Ave, Lorillard; C.M. Bishop Jr., Pendleton Woolen Mills; Howard Cooley, Jockey International; Ronald Davis, Perrier; *J.F.A. de Soet, KLM; Patrick Foley, DHL Corp.; R. Michael Franz, Murata Business Systems; Ernest Gallo, Gallo Winery; James Harvey, Transamerica; Kim Duk-Choong, Daewoo Group; Philip *Knight, Nike; Gunter Kramer, BMW; George Lawrence, American Gas Assn.; Richard Maher, Christian Brothers Winery; Henri Michel, Aerospatiale; Mechlin Moore, Insurance Information Insti*tute; Hideo Nakao, NEC Electronics; Steven Ross, Warner Communications; Anton Rupert, Rembrandt Group; Robert Sinclair, Saab; Preston Robert Tisch, Loews; Graham Whitehead, Jaguar...