Word: bmw
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Dates: during 1990-1999
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...Though Europe clearly offers new licensing opportunities for its own firms and foreign ones, it still cannot be viewed as one big market of 370 million undifferentiated consumers. Cultural and language barriers are very much a factor in consumer choice. And some brand images vary from country to country. BMW cars, for instance, aren't considered to be particularly top of the line in Germany, but are considered luxury cars in much of the rest of the world. Rovers are commonplace in Britain, but they are seen as classy foreign imports in Southern Europe. There is not even pan-European...
BRAKING CAR THEFTS Steering-wheel locks like the Club are nifty anti-theft devices, except for one problem: a skilled thief can cut through the steering wheel where they are attached, remove the lock and drive off in your BMW. The new Autolock from Lawman Order Corp. ($50, available at the site unbrakeable.com tries to solve this problem by attaching to the brake pedal, which is much harder to sever. Then again, with the steering wheel untethered, a thief might try to drive the car anyway and smash your Beemer into a tree. Oops...
...Prestige--the big circular driveway with the BMW parked in front says...
RISK TO SELF: Moderate. Could have hurt their backs pushing the stalled BMW, but had bodyguards in an accompanying...
...next day, as I sat comfortably on the train, I realized that the warnings had been for naught. The train's route ran alongside the A30 highway, which had been opened especially to accommodate eclipse traffic. We waved to a happy woman in a silver BMW convertible who was speeding along the highway with no other cars in sight. There was a jubilant mood among the other passengers in our car. They downed wine and beer and talked excitedly of their plans to soak up some rays before the eclipse...