Word: bmw
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Dates: during 1990-1999
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...beginning," says Dave Illingworth, general manager of Lexus in the U.S., which picked up the undisclosed cost of the recall operation. That assiduous concern has paid off in spectacular fashion: from a cold start one year ago, Toyota's luxury division in July swept past both Mercedes-Benz and BMW in the vital U.S. auto market. Although Mercedes retook the lead during August, the Lexus performance sent shock waves through the global auto industry. BMW and Mercedes have seen their U.S. sales dip 29% and 19%, respectively, over the past three years at an estimated loss of $1 billion each...
...Japanese V-8 engine to hit the U.S. market; and the $21,300 ES250, a smaller, six-cylinder sedan. The bulk of sales have come from the LS400, a model that Car and Driver magazine rated as better than both the $63,000 Mercedes 420SEL and the $55,000 BMW 735i in terms of ride, handling and performance. Up against the industry's pedigreed names, Lexus has created virtually instant brand loyalty, a feat unprecedented in the luxury-auto market. Charles Ruffner, a tax attorney in Miami, is a Lexus convert after owning four Mercedes-Benz over the years...
...parlous state of the U.S. economy is likely to weaken even the healthiest of countries, since so much of the world relies on Americans to buy its goods -- from Sony camcorders to BMW cars. The U.S. recession either is about to begin or has just started, and rising oil prices promise even slower growth and, simultaneously, higher inflation...
...personal adviser to Chancellor Helmut Kohl, by exploding a bomb along a street as Herrhausen's armored Mercedes-Benz 500SE limousine passed by. Antiterrorist expert Neusel escaped that fate only because his chauffeur was on holiday: Neusel was driving and the blast ripped through the passenger side of his BMW...
Similarly, buying top-price imports no longer seems so smart. Many U.S. products have regained their reputation for quality and value. U.S. sales of Porsches fell 69% from 1986 to 1989, from 30,471 to 9,479, though they recovered 19% during the first five months of this year. BMW's U.S. sales dropped 33% from 1986 to 1989, from 96,759 to 64,881 cars, and slipped an additional 10% in the first five months of this year...