Word: bmw
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Dates: during 1990-1999
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...beautiful bike design represented in this show was the 1915 Iver Johnson, with its arched frame and sculpted fuel tank (a feature that would become a near obsession with bike designers 75 years later). By the '20s and '30s, bike design was part of larger design fields. The 1923 BMW R32, with its clear, lean triangular geometry, is one of the most perfect expressions of Bauhaus sensibility ever devised. There were Art Deco machines too, with swooping exaggerated fenders, such as the early (1922) Megola Sport or the mighty, lumbering 1948 Indian Chief. The BMW and the Indian...
LONDON: What's in a name? If the name is Rolls-Royce, $66 million -- and that's cheap. Like two Dobermans at a single slab of steak, German automakers BMW and Volkswagen AG have completed the tearing apart of the revered luxury car line: Volkswagen gets Bentley, and BMW gets Rolls-Royce -- or at least the name Rolls-Royce. Under the deal (finalized after Volkswagen tried and failed to acquire the name itself), BMW will build its own factory by 2002 to produce the cars. Volkswagen will get to use the Rolls name for free until then, after which...
...steal," says FORTUNE auto writer Alexander Taylor. "Rolls-Royce is the best car brand there is." But won't all those Arab sheikhs sour on the brand once they find out it's a Rolls in name only? Apparently not. "The '98 Rolls already has a BMW engine, and someone else builds the body," says Taylor. "All the British do is add the wood and leather." Blimey...
...turn part-time recruiters by offering bonuses and sometimes other perks to those who bring in hirable candidates. At SRA International, a Virginia computer-software firm, any employee who finds a new worker gets $1,000, plus a chance in a company lottery. Prizes include the choice of a BMW Roadster, a Mercury Mountaineer or a Volvo sedan and an all-expenses-paid cruise for a family of four...
Walk along Newbury Street and watch the beautiful people cruise past dress shops and gourmet restaurants in their BMW convertibles. And remember to check out the funky dresses and shirts at Betsey Johnson...