Word: bmw
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Dates: during 2000-2009
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...original. By his own account a former heroin addict and thief, he still imbibes hard liquor ("Jesus drank wine because he didn't have Dewar's," he told ABC's Primetime in March), surrounds himself with beautiful women despite being married, wears a $11,000 Rolex and drives a BMW, and says that for members of his Miami-based Creciendo en Gracia (Growing in Grace) movement, there is no such thing as sin. Over the years, his religious persona has continually evolved: having once claimed to be a kind of John the Baptist figure, then "Jesus Christ, hombre" ("Jesus Christ...
...boost on March 27, when Yahoo! became the first major Internet firm to introduce a mobile-ad network, a service that allows companies to more easily place text, display and video ads on mobile-phone websites in 19 countries. Also leading the way are blue-chip brands including BMW, McDonald's and Proctor & Gamble, companies that are experimenting with mobile-marketing campaigns to find cost-effective ways to tap the medium. When BMW launched new models in China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says...
...Advertisers say mobile-phone marketing allows them to target customers efficiently because cellular carriers know who their subscribers are. And as Yang of BMW notes, consumers appear to be receptive. When Johnson & Johnson recently introduced a new contact-lens line in China, it sent an "m-coupon," good for free samples, to tens of thousands of young, urban women via text messages. Nearly 10% of recipients redeemed their coupons by showing the message to store clerks. That's a far higher response rate than the average 0.2% rate for e-mail ads, says David Turchetti, head of the Shanghai-based...
...these features make the XKR more competitive with sports cars from BMW, Mercedes-Benz, Porsche and Lexus. What those brands don't have is a model as visually dashing. Designed by Ian Callum, a Scotsman who created the gorgeous Aston Martin DB7, the XKR's flowing roofline tapers off to a rear end that's neither fussy nor overwrought. A few performance elements and design cues punctuate the body: air intakes on the hood, side vents and an R badge on the rear, emblazoned like Superman's S. But the car's elegance speaks for itself. As I pulled...
...luxury models, so prone to breakdowns that mechanics could send their kids to college on the repair bills. Jaguar has, in fact, vastly improved since Ford Motor Co. bought the venerable English brand in 1989. According to the latest J.D. Power survey, Jaguar ranks on a par with BMW for long-term reliability--a respectable showing for a make that used to be the butt of those auto-repair jokes...